« June 2007 | Main | August 2007 »

7 posts from July 2007

July 27, 2007

Want one: Chargepod

This is what I need.  The Chargepod lets you choose up to six manufacturer-specific device adapters to charge off of a single plug. Each adapter has a short little cord on it, attached to a central hub, keeping everything all kinds of nice and neat.

As someone who is constantly hauling around a bunch of chargers on every trip--iPod, camera, phone, headset, laptop, PDA and possibly a video camera, I give this device a big YAY! (It is supposed to be able to handle a good chunk of that list.)

Here's hoping they've got all my devices available!

(Note: edited to correct product functionality statement.)

July 26, 2007

Internet marketing how-to's on eMomsAtHome

I'm a little late in posting this, but I just wanted to point out that the results for the group research project I wrote the three-column CSS article for are available.  The list topped out at 37 entries, with how-to's and tutorials ranging from setting up WordPress, so search engine optimization, to work-life balance.

Check out the full list!

Continue reading "Internet marketing how-to's on eMomsAtHome" »

Test those designs...it's the little things!

MarketingSherpa has a case study available right now about some simple version testing a company did to see what most influenced conversions on their site.  The findings are quite surprising, and should be a wakeup call to anyone who thinks the size and colors of their buttons are simply a matter of aesthetics.

Take a look at the article, it is a quick read with a very powerful point!

July 11, 2007

Web 101: The Three-Column CSS Layout

Wendy Piersall of eMomsAtHome.com has launched her second “How To” Group Research Project, where she invites her readers to contribute “How To” articles across a wide range of blogging, web development, entrepreneurship and internet marketing topics and awards prizes for the top articles.

I was in the midst of wrapping up school during the first one, but this time around I’m jumping in on beginning CSS! I’m sharing the topic with Lucy Nixon of WebLucent.com; she’ll guide you through the "What is CSS?" phase and font formatting techniques, and I’m giving you the rundown on how to build a table-free three-column page layout with CSS! (Lucy's article focuses on WordPress users. Aside from the mechanics of using the WP interface, the CSS info is the same for everyone regardless of platform.)

In a rush? Download the final CSS and sample HTML.

Why Use CSS?

For several years, web designers relied on tables to create their columns and hold things like images in their proper places.  Today, many still do.  In some ways, tables are very intuitive to use—they stretch when they need to, and they keep items aligned in neat rows, columns, and grids. 

So why use CSS instead?  The tables method has some drawbacks:

  • Mistakes are tricky to catch.  Forget a closing <td> or <tr> and you can get very strange results. Additionally, when your entire page relies on a table to hold it together, unrelated parts of the page can have a major impact on each other.  For me, the most frustrating of these was the tendency for a sliced-image heading to fall apart because something further down the page was a couple of pixels too wide.
  • The code is ungainly and tedious to work with. Tables-based layouts can get very, very messy.  In the old days, it was very easy to end up with 6 or 7 levels of tables nested within each other. (In other words, a cell of the outside table would contain a smaller table, which had another smaller table within one of its cells, and so on.)  This made it very tedious to find the part of the page you needed to edit, make your edit, and then ensure that your change did not affect the numerous other tables that came into contact with that part of the page. Furthermore, if you didn’t have a CMS or includes, layout changes had to be made on every single page.  With CSS layouts, the CSS file controls the positioning on all the pages, making it fast and easy to reposition something.
  • File sizes are bigger.  The same page layout can result in a file 3 to 7 times, or more, if it is done with tables instead of CSS.  Additionally, once the CSS file is loaded and cached, the formatting for the layout does not need to be loaded again.  An extra 15 or 20 kilobytes doesn’t sound like much in today’s broadband, multimedia-heavy environment, but if you run a high-traffic site, it can chip away at your bandwidth resources; if you have mobile users, every kilobyte counts when you’re sending it over the often-sluggish mobile networks.
  • It’s not very accessible. Alternative devices, like screen readers, expect a table to hold tabular data, not align your navigation next to your text.  They use this assumption to decide how to read a page.  If your content is all in tables, the sequencing can become garbled and difficult to follow for someone using such a device.

So that’s the why and wherefore of CSS vs. tables.  Hopefully, that’s enough motivation for you to learn a new trick or two.  If you’re ready to bring your layouts into the 21st century, read on…

Continue reading "Web 101: The Three-Column CSS Layout" »

July 10, 2007

More free stuff: Marketing Pilgrim e-book

Here's another quickie.  Andy Beal posted this notice of a free search engine and social marketing ebook.  The book is a collection of essays entered into Marketing Pilgrim's two scholarship contests for search marketers.

I've read a few of the essays on the MP blog, and they were excellent.  Enjoy!

July 04, 2007

Free stuff - Rich Schefren's latest plus MySpace on social marketing

Two quick links to some very cool, very valuable, and very free documents:

  • Andy Beard links us to Rich Schefren's latest free resource, "The Attention Age Doctrine." I haven't read this one yet, but what I have read of his other work is fantastic!
  • Charlene Li gives us a link to a report MySpace put out a little while ago called, "Never Ending Friending," giving their take on how people use social networking sites, and what we can do about it. (Forrester also has a new social networking report out.)

I can't wait to dig into these...go get them!

The curse of the phone number

OldphoneUpon finishing school, I relocated to Manhattan.  My cell phone, however, still thinks I live in Rochester. As I am getting things started for my business, I decided it was time for a Manhattan number so I can get my new cards printed and put it on my website (currently under development).  Last time I changed my number (a landline), they just ran a little recording saying "This number has been changed to....."  Simple transition, right? I was especially hopeful since my provider claims a mysterious service called "EZ Move"...

Continue reading "The curse of the phone number" »

My Photo

I'm just sayin'...

    follow me on Twitter