Web 101: Copyright, model release, and the Internet
Important: I am not a lawyer. This article is meant only to point out key issues pertaining to internet copyrights, not as a legal guide. Please take this overview as only a starting point in seeking out legal information from an authoritative source. Ideally, you should consult with an attorney before using any material owned by another party.
Updated: I've added the picture of the ad, taken by Brenton Cleeland.
When you go looking for clipart or photos, do you know which ones you are allowed to use?
For many, this is a difficult question to answer; for many more, it's a question that never gets asked. I frequently find myself explaining to people--friends, clients, other developers--that copyrights do, in fact, remain in effect online. And copyright is not the only issue; there is also the matter of model release.
This point came to mind today as I watched this clip on CNN, discussing Virgin Mobile's use of a girl's picture in its Australia ad campaign. In this case, Virgin pulled her picture off of Flickr and made it the primary image in ads placed on billboards and bus stops throughout Australia. It appears that Virgin believes that it has the right to use the picture; the girl in the picture disputes that. What is involved here? (There is an extensive discussion thread on Flickr where someone snapped a picture of the ad itself.)
Continue reading "Web 101: Copyright, model release, and the Internet" »