amy cham :: bloggy goodness

Marketing Wha...? Note #2

Another marketing oddity...Apparently Coca-Cola's Brazil division is trying out Twitter marketing.  Last week I got a notice that Coca-Cola Zero was following me.  As a habitual drinker of sugar-free Coke products in the morning (I find coffee to be too much, too soon), I thought cool. Maybe they're posting codes for free sodas or contests or something.  Coke seems to do some neat things online from time to time...maybe I could learn something.

So I went to the profile to follow, and found that they are out of Brazil and all their tweets are in Portuguese.  *sigh*  There go my warm fuzzies.

I get that Twitter is free, but if you're going to spam-follow users in hopes that they will follow you, can you at least try to target people capable of understanding your messages?  Or, working the other way, retweet in the main languages of the people you want to follow you? 

Monday Malaise...GTD to the rescue?

I have a confession to make.  I'm harboring an Inner Slacker.  She's about 19, prefers to sleep until 11 or so, and would eat pizza and cheeseburgers every day if I let her.  I keep her pretty well in check during the week, but if I let my guard down, she runs rampant on the weekend.

It's the same deal every week...around 5:00pm Sunday the realization strikes that the weekend is almost over and the work week is about to start again, and the Slacker gets cranky.

Marketing Wha...? Note #1

Marketing weirdness over the weekend...my local movie theater was handing out free samples with the popcorn.  Not Twizzlers, not something chocolate...spaghetti sauce.  Full retail-sized packages of spaghetti sauce.

I dun geddit.