Another marketing oddity...Apparently Coca-Cola's Brazil division is trying out Twitter marketing. Last week I got a notice that Coca-Cola Zero was following me. As a habitual drinker of sugar-free Coke products in the morning (I find coffee to be too much, too soon), I thought cool. Maybe they're posting codes for free sodas or contests or something. Coke seems to do some neat things online from time to time...maybe I could learn something.
So I went to the profile to follow, and found that they are out of Brazil and all their tweets are in Portuguese. *sigh* There go my warm fuzzies.
I get that Twitter is free, but if you're going to spam-follow users in hopes that they will follow you, can you at least try to target people capable of understanding your messages? Or, working the other way, retweet in the main languages of the people you want to follow you?
Really helpful post, thanks for sharing!
Posted by: iPhone 3G | July 17, 2008 at 11:46 AM
Too many companies try to enter in new ideas without first doing a proper research - this is a result of that
Posted by: karaoke machines | August 12, 2008 at 07:47 AM
Your post is interesting. It is different from other sites. I like it.
Posted by: Liora | August 19, 2008 at 01:32 AM
Coca Cola Zero... this makes zero marketing sense... liked the post, thanks
Posted by: Search Engine Optimisation UK | September 03, 2008 at 12:41 PM
Coca Cola Zero is really Zero
Posted by: Hüseyin Kafkas | January 27, 2009 at 10:15 PM
interesting post.thanks for sharing.
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Posted by: uniyolu.com | October 27, 2009 at 02:36 AM