amy cham :: pixels + people

Internet marketing how-to's on eMomsAtHome

I'm a little late in posting this, but I just wanted to point out that the results for the group research project I wrote the three-column CSS article for are available.  The list topped out at 37 entries, with how-to's and tutorials ranging from setting up WordPress, so search engine optimization, to work-life balance.

Check out the full list!

More free stuff: Marketing Pilgrim e-book

Here's another quickie.  Andy Beal posted this notice of a free search engine and social marketing ebook.  The book is a collection of essays entered into Marketing Pilgrim's two scholarship contests for search marketers.

I've read a few of the essays on the MP blog, and they were excellent.  Enjoy!

Lee Odden SEO Podcasts

Here's a quick one...

I came across Lee Odden's post on his podcast interviews with Beginning SEO Podcast. I gave these a listen and found them to be quite worthwhile. I especially liked the segment about who can benefit from SEO consulting, which gets into the dynamics of working with (and within) larger organizations.

The site has a large number of SEO podcasts that I plan to listen through.  Good stuff!

Three C's of SEO: Part I

This is a topic that gets a lot of coverage around the internet, but it's also one that I get asked about very regularly: How does search engine optimization (SEO)/search marketing work? 

The question usually comes from someone just getting their bearings on the internet, often frustrated with their own poor search rankings.  With all the engine quirks, tips, tricks, and of course false promises out there, the typical small business user doesn't know where to start.

So here's my contribution.  The following is focused on organic search marketing, and I will use the term 'SEO' to refer to it. ("Organic" search refers to the search results on the main part of the results page; the term is used to differentiate these results from the ones that are paid for.)

Taking a small sip from the MBA koolaid, I've put the key SEO elements into a simple 3 C's framework...